
Growth born from authentic connection
Somewhere along the road, we lost sight of the relationship between marketing and communication. Between business and connection. Between branding and storytelling. Behind every brand, every number, every product are real people. And people connect with other people, especially those who understand them.
I help brands figure out their positioning, nail their narrative, and connect with their customers as people, building long-term loyalty that sets you up for generating leads and revenue from your community. Starting with the marketing infrastructure and funnels to get an engine in place, I'll work with you to identify your ideal customer, what channels to find them on, and what messaging to reach them with.
Data-driven and goal-focused (because let's be real; the whole point is lead generation, which is why you're talking to me), I bring all aspects of digital marketing together to tell your story, connect with your audience and build a lead generation engine.


Areas of Expertise
Marketing audits, strategy development, planning, and execution, performance tracking, analysis, and reporting.
Marketing Strategy
Delegation and team alignment, project management platform set up and management.
Project Management
Blog articles, social media content, video scripting, webpages, cross-platform promotion, messaging development and consistency.
Content Marketing
Audits, keyword research, website optimization, topic clusters, technical SEO, etc.
SEO/GEO
Campaign development, optimization, set up and optimization, ad copy, landing page creation and split testing.
Paid Ads
Funnel ampping, CRM builds and performance assessments, email copy, campaign and OTO strategy and execution.
Email Marketing
Case Studies

Developed and executed content marketing and SEO strategy for enterprise client
19%
68%
Increase in organic traffic
Increase in organic conversions
Trend
Trend
Organic traffic
Visibility and share of voice (AHREFs)

Created strategy to re-engage stale audience, and increase virtual event ticket sales for celebrity client.
50%
7%
Email open rates for buildup and promo campaigns
Increase in Meta Ad ticket sales
Trend
Trend
Social media engagement
YoYY event attendees and repeat attendees


Developed website redesign strategy to improve SEO, messaging, and positioning.
8%
40%
Increase in website conversions
Increase in email open rates
Trend
Trend
YouTube and LinkedIn followers and engagment
Google Ads CPA and CPC
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