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Yasmeen Salama | Digital Marketing Strategist

Your Business Has a Story to Tell

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Growth born from authentic connection

Somewhere along the road, we lost sight of the relationship between marketing and communication. Between business and connection. Between branding and storytelling. Behind every brand, every number, every product are real people. And people connect with other people, especially those who understand them. 

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I help brands figure out their positioning, nail their narrative, and connect with their customers as people, building long-term loyalty that sets you up for generating leads and revenue from your community. Starting with the marketing infrastructure and funnels to get an engine in place, I'll work with you to identify your ideal customer, what channels to find them on, and what messaging to reach them with.  

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Data-driven and goal-focused (because let's be real; the whole point is lead generation, which is why you're talking to me), I bring all aspects of digital marketing together to tell your story, connect with your audience and build a lead generation engine.  

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Areas of Expertise

Marketing audits, strategy development, planning, and execution, performance tracking, analysis, and reporting.

Marketing Strategy

Delegation and team alignment, project management platform set up and management.

Project Management

Blog articles, social media content, video scripting, webpages, cross-platform promotion, messaging development and consistency.

Content Marketing

Audits, keyword research, website optimization, topic clusters, technical SEO, etc. 

SEO/GEO

Campaign development, optimization, set up and optimization, ad copy, landing page creation and split testing. 

Paid Ads

Funnel ampping, CRM builds and performance assessments, email copy, campaign and OTO strategy and execution.

Email Marketing

Case Studies

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Developed and executed content marketing and SEO strategy for enterprise client

19%
68%

Increase in organic traffic

Increase in organic conversions

Trend
Trend

Organic traffic

Visibility and share of voice (AHREFs)

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Created strategy to re-engage stale audience, and increase virtual event ticket sales for celebrity client.

50%
7%

Email open rates for buildup and promo campaigns

Increase in Meta Ad ticket sales

Trend
Trend

Social media engagement

YoYY event attendees and repeat attendees

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Built quiz funnel in CRM to launch new product sales for SMB client.

58%
26%

Average email open rate

Increase in membership conversion rates

Trend
Trend

Email subscribers

Quiz Takers

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Developed website redesign strategy to improve SEO, messaging, and positioning.

8%
40%

Increase in website conversions

Increase in email open rates

Trend
Trend

YouTube and LinkedIn followers and engagment

Google Ads CPA and CPC

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Repositioned client in unique industry, including Google Ads restructure, new ad copy and landing page.

113
7%

Increase in organic leads over 2 years

Increase in Google Ads leads

Trend
Trend

MoM organic traffic

Google Ads CPA and CPC

Join the book launch party!

March 23, 2024 

Simona's Coffee + Cocktails

At the Colton House Hotel in Austin TX

Bombastic Book Launch Party

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