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Intro
Welcome to my online portfolio! I'm Yasmeen Salama (gamer tag Yazzy), and I'm a marketing generalist and strategist based in Austin, TX. I help brands find their people and people find their brands. Marketing is a two-way street, rooted in communication, and communication is my jam. That and coffee.
Areas of Expertise
Marketing audits, strategy development, planning, and execution, performance tracking, analysis, and reporting.
Marketing Strategy
Delegation and team alignment, project management platform set up and management.
Project Management
Blog articles, social media content, video scripting, webpages, cross-platform promotion, messaging development and consistency.
Content Marketing
Audits, keyword research, website optimization, topic clusters, technical SEO, etc.
SEO/GEO
Campaign development, optimization, set up and optimization, ad copy, landing page creation and split testing.
Paid Ads
Funnel ampping, CRM builds and performance assessments, email copy, campaign and OTO strategy and execution.
Email Marketing
Case Studies
Developed and executed content marketing and SEO strategy for enterprise client
19%
68%
Increase in organic traffic
Increase in organic conversions
Trend
Trend
Organic traffic
Visibility and share of voice (AHREFs)
Created strategy to re-engage stale audience, and increase virtual event ticket sales for celebrity client.
50%
7%
Email open rates for buildup and promo campaigns
Increase in Meta Ad ticket sales
Trend
Trend
Social media engagement
YoYY event attendees and repeat attendees
Developed website redesign strategy to improve SEO, messaging, and positioning.
8%
40%
Increase in website conversions
Increase in email open rates
Trend
Trend
YouTube and LinkedIn followers and engagment
Google Ads CPA and CPC
